Aberdeen Survey – True North Advisors
Published
True North Advisors commissioned Diffley Partnership to survey over 1,300 people across Aberdeen and Aberdeenshire, capturing their thoughts on topics spanning Aberdeen Football Club to the Granite City’s energy capital crown.
The survey was designed by Diffley Partnership. and invitations were issued online using the ScotPulse panel, reaching 1,303 adults (16+) from Aberdeen City (506) and Aberdeenshire (797) local authority areas. Fieldwork was conducted between 23rd – 26th March 2026.
Among the headline findings of the poll are:
- 61% support a multi-sport Community Stadium and Leisure Complex at Aberdeen’s beachfront.
- 47% believe Aberdeen has lost its status as an energy capital of Europe, while 44% think it is at risk.
- 65% would support hosting the Tall Ships Race again as early as 2030.
- 62% back plans for a Green Data Centre, Industrial and Energy Park at Blackdog.
- 73% think restrictions on taxis at key transport hubs should be eased.
The topline findings for this poll can be found below: