Introducing Our Holyrood 2026 Offer: Unparalleled Political Insights

The 2026 Holyrood election is set to be one of the most consequential in Scotland’s modern political history. With shifting voter priorities, evolving party landscapes, and key issues dominating the agenda, understanding public sentiment has never been more critical. Success in this political climate depends not just on knowing what the electorate thinks—but why they think it.

At Diffley Partnership, we specialise in uncovering the motivations behind voter behaviour. Our team, led by industry experts with decades of experience in political research, combines deep qualitative insights with cutting-edge data analysis to provide the most comprehensive understanding of Scotland’s electorate.

Over the years we have worked with leading political parties, media organisations, PR firms, and advocacy groups to help them refine their strategies and engage more effectively with the public.

Why Are We Doing This?

Politics is changing at an unprecedented pace, and voter intention polling no longer tells the full story. While headline figures give a snapshot of voter intentions, they fail to capture the deeper motivations, concerns, and shifting allegiances that define electoral behaviour.

We believe that decision-makers, from political parties and policymakers to media organisations and advocacy groups, deserve access to in-depth research that goes beyond the headlines.

Our Holyrood 2026 offer is designed to ensure that those shaping the political landscape have the insights they need to develop effective campaigns, craft compelling narratives, and engage meaningfully with the public as we approach the polls.

How Will It Benefit You?

By working with us, you’ll gain:

• Real-time voter sentiment tracking to understand shifting attitudes and anticipate political trends.
• Segmentation analysis to identify key voter blocs, from swing voters to party loyalists, and their changing priorities.
• Qualitative research & focus groups to explore the emotions and motivations driving voter decisions, ensuring messaging resonates effectively.
• Expert commentary & strategic insights to refine messaging, influence public discourse, and make data-driven decisions.
• Issue-based polling that delves into the specific policy areas shaping public opinion, allowing campaigns to target key concerns with precision.

Whether you’re preparing for a political campaign, shaping policy, or guiding media coverage, our tailored approach ensures you have the information needed to make informed, strategic decisions. In a political landscape as dynamic as Scotland’s, having access to accurate, timely, and in-depth analysis is the key to success.

Get in Touch

If you want to stay ahead in the race to 2026, we’d love to work with you. Our research will help you not only understand voter sentiment but also influence the debate, refine your strategy, and maximise your impact. Contact us today to discuss how our Holyrood 2026 offer can support your goals.

Email: [email protected]

You can find out more about our Holyrood 2026 offer by clicking on the image below.