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Introducing Our Understanding Glasgow & Edinburgh Trackers: Local Insight That Drives Smarter Decisions

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At Diffley Partnership, we believe that meaningful change starts with understanding people, where they live, what they care about, and how they experience the world around them.

That’s why we are proud to launch Understanding Glasgow and Understanding Edinburgh, two new research trackers designed to deliver deep, regular insights into the social attitudes of Scotland’s two largest cities.

Building on the success of our Understanding Scotland series, these city-level trackers offer a new layer of granularity, empowering organisations to make smarter, more responsive decisions rooted in local insight.

Why Are We Doing This?

National polling is vital, but it doesn’t always capture the nuances of local life. Whether you’re shaping policy, delivering services, or engaging communities, understanding what matters to people in Glasgow and Edinburgh is essential.

These new trackers respond to a growing demand for place-based insight. From housing and health to crime, community, and the local economy, our research will help you understand how attitudes in Scotland’s two biggest cities, and how they’re changing over time.

What You’ll Get

By working with us, you’ll gain:

  • Biannual surveys of 1,000 residents in each city, using a trusted online panel.
  • Custom questionnaire design, tailored to your organisation’s strategic priorities.
  • Advanced analysis techniques, revealing key relationships and trends in public sentiment.
  • Repeatable thematic modules covering topics such as health, crime, community, sport, and the local economy, allowing you to track shifts in opinion over time.

Whether you’re a policymaker, third-sector leader, media organisation, or advocacy group, our city-level research gives you the tools to act with confidence and precision.

Why It Matters

Glasgow and Edinburgh are the two largest cities in Scotland. Their social, economic, and political dynamics often set the tone for national debate. By understanding these cities in detail, you’ll be better equipped to shape policy, influence discourse, and deliver impact.

Our trackers are designed not just to inform, but to empower. With regular data collection and longitudinal analysis, you’ll be able to monitor trends, anticipate change, and respond proactively.

Get in Touch

Let’s talk about how Understanding Glasgow and Understanding Edinburgh can support your organisation’s goals. Whether you’re focused on policy, advocacy, or public engagement, we’re ready to help you unlock the power of local insight. Read through the decks below to find out how Understanding Glasgow and Understanding Edinburgh can work for you today!

by scottedgar